Automating SMS Compliance with Amazon Nova Pro
Transformed manual message triage into an automated, serverless compliance workflow using Amazon Bedrock.
Project Snapshot
The Challenge
High volume of non-actionable 'noise' in inbound SMS streams.
The Solution
GenAI-powered compliance filtering using Amazon Nova Pro.
The Outcome
Transformed manual message triage into an automated, serverless compliance workflow.
About CloudContactAI
CloudContactAI (CCAI) is a leading AI-powered SMS and email marketing platform. They help businesses engage customers through intelligent, automated campaigns and seamless messaging workflows.
The Challenge
With thousands of SMS campaigns launching daily, CloudContactAI faced a significant operational bottleneck: inbound noise. While outbound messaging was highly optimized, inbound channels were flooded with automated replies, carrier notifications, and system alerts.
- Operational Drag: Agents wasted hours manually sifting through noise to find human engagement.
- Compliance Risk: High volumes made it difficult to spot 'Stop' or 'Opt-out' signals accurately, introducing legal liability.
- Scalability Limit: Increasing client volume meant linearly increasing support staff just to filter spam.
The Solution
CloudContactAI partnered with AllCode to engineer a scalable, serverless compliance engine. Recognizing the nuance required to distinguish between a 'hard bounce' and an angry customer, AllCode architected a solution using Generative AI on AWS.
Implementation Details
- 1
Ingestion & Routing: Inbound SMS traffic is captured via Amazon SNS and processed by AWS Lambda.
- 2
The Intelligence Layer: The core utilizes Amazon Nova Pro via AWS Bedrock. AllCode engineered deterministic prompts to classify messages with high precision.
- 3
Data Persistence: Metadata and compliance decisions are stored in Amazon DynamoDB for real-time state management.
- 4
Guardrails & Validation: Implemented Guardrails for Amazon Bedrock to filter PII and validated model accuracy against a golden dataset of historical messages.
Results & Metrics
Impact Summary
- Inbox Sanitation: Automated noise filtering removed non-actionable messages from agent queues.
- Risk Mitigation: 'Do Not Contact' requests are now detected and processed instantly.
- Scalable Operations: The system handles fluctuating volumes of inbound SMS without requiring additional human headcount.
Why AllCode?
CloudContactAI needed more than just a developer; they needed cloud architects familiar with the bleeding edge of AWS GenAI. AllCode’s status as an Advanced AWS Partner provided the expertise required to implement Amazon Nova Pro securely and cost-effectively.