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Let's Play Soccer
Sports Management

AI Agents for 24/7 Customer Support

Enabled instant, 24/7 automated resolution for thousands of player and team inquiries using Amazon Bedrock AgentCore.

70%
Ticket Deflection
85%
Routine Automation
35%
Op-Ex Reduction

Project Snapshot

Client
Let's Play Soccer
Timeline
2024-02-10
Tech Stack
Bedrock AgentCoreStrands SDKAWS LambdaAmazon DynamoDB

The Challenge

Overwhelming volume of manual administrative inquiries and scheduling requests.

The Solution

AI Automation Agents using Amazon Bedrock AgentCore.

The Outcome

Enabled instant, 24/7 automated resolution for thousands of player and team inquiries.

About Let's Play Soccer

Let’s Play Soccer is a nationwide soccer league and facility network providing organized recreational soccer, team management tools, and match scheduling for players across multiple U.S. regions.

The Challenge

Despite strong demand, the organization faced challenges managing the sheer volume of player interactions. Manual handling of team requests, rule clarifications, and scheduling changes was creating friction.

  • Bottlenecked Staff: Valuable staff time was consumed answering repetitive questions.
  • Delayed Responses: Players often had to wait for business hours to get answers to simple questions.
  • Lack of Standardization: Manual responses occasionally led to inconsistent application of league rules.

The Solution

Let’s Play Soccer engaged AllCode to architect an intelligent automation layer. The goal was to build 'AI Agents' capable of understanding context, consulting rulebooks, and executing decisions without human intervention.

Implementation Details

  • 1

    The Brain (AgentCore & Strands): Using the Strands Agents SDK, AllCode defined agent workflows and logic models that could 'reason' through player requests.

  • 2

    The Knowledge Base: Agents were connected to Amazon DynamoDB to access real-time league data, schedules, and rule sets.

  • 3

    Secure Execution: The system uses AWS Lambda and API Gateway to securely trigger agents from web forms.

  • 4

    Guardrails & Safety: Implemented Guardrails for Amazon Bedrock to redact PII and enforce topic boundaries, ensuring agents never hallucinate scheduling conflicts.

Results & Metrics

Results & Metrics Graphic

Impact Summary

  • 24/7 Availability: Players get answers to rule and schedule questions instantly, day or night.
  • Consistent Decisions: AI agents apply league rules uniformly, eliminating human bias or error.
  • Enterprise Scalability: The serverless architecture allows the league to expand to new regions without linearly increasing support costs.

Why AllCode?

Let’s Play Soccer needed a partner capable of building complex, logic-driven AI, not just simple chatbots. AllCode’s experience with Agentic Workflows allowed them to build a system that could actually do work, not just talk.